2013 to 2014
Columbia College Chicago
BFA Graphic Design
2014 to 2018
University of Illinois at Urbana-Champaign
BFA Graphic Design
Lead the design in the top of the funnel, with the focus on improving the homepage, booking, search and browse experience across all platforms. Planned and lead cross-team workshops with multiple stakeholders to brainstorm problems and solutions.
Worked with clients such as: Rockwell Automation, Nieman Marcus, and Gordon Food Services. Leveraged UX research insights to communicate concepts for interactions and translate research to design decisions. Organized complexities to promote modern interaction design patterns. Worked with a cross-functional team in an agile setting. Planned, facilitated and synthesized user research for client and delivered high-fidelity prototypes. Enchanced ordering feature and building upon the established design system.
Supported creative projects from concept to completion. Projects include websites, mobile apps, emails, videos, social media campaigns and more. Worked along art directors and copywriters to design creative solutions for pharmaceutical clients’ digital marketing campaigns.
Form retail solutions and point of sale elements to create a cohesive shopper journey for Dunkin’. Developed digital menu boards and other marketing communication materials in order to promote trial of new Dunkin’ products. Participated in the redesign of Dunkin’ menu boards through wire-framing, prototyping and using architecture information.
